Written by Morten Rongaard

Recognised as a pioneer in the fields of Augmented Reality, Blockchain, NFTs and cryptocurrencies. Loves : Nutella, pancakes, Amiga, Cars, red wine, diversity, nerds, Vikings, history & food

August 1, 2022

The global community of Web3 and blockchain-based content creators have been working as a force for good for some time, whether that’s embracing more sustainable workflows by taking advantage of sidechains (like ours!) that dramatically lower carbon footprints, or via the myriad Corporate Social Responsibility (CSR) initiatives that have launched over the last 12 months.

NFTs are also an ideal vehicle for helping to raise awareness of, and funds for, charitable causes, as evidenced by the dozens of projects already live. And the great thing is, there are lots of creative and extremely transparent ways to achieve great outcomes for partner charities, which are limited only by your imagination.

One of the most high-profile instances of charitable NFT activity occurred last year when Twitter CEO Jack Dorsey auctioned his first tweet on the platform for $3 million and donated the money to a COVID-19 charity called GiveDirectly.

Around the same time the artist Beeple sold an NFT of one of his works for just shy of $70 million at Christie’s (the auction house’s first step into the world of digital art), then auctioned off another work, Ocean Front, for $6 million in support of the Carbon Drop initiative.

Big names clearly attract eyeballs, so a popular approach to raising money using NFTs is to leverage a charitable organisation’s celebrity ambassador, for example, by creating unique collectible artwork that can be auctioned off on one of the many specialist marketplaces that exist, like OpenSea.

Another way is to engage with the burgeoning community of NFT artists out there to curate a special collection of content around a certain theme that can be auctioned off in a similar way.

We’ve also seen NFTs used to raise money in support of the humanitarian situation in Ukraine, such as the UkraineDAO, Their Futures and Reverberate Ukraine.

Healthcare and wildlife causes have also benefited greatly from NFT-based charitable endeavours, and there are plenty more great charitable initiatives to discover if you hop over to OpenSea and have a search.

At Reality+ we’re always trying to push both ourselves and our partners to do more to support both the environment and worthy causes, which is why we wanted to tell you about an exciting new initiative: the Thunderbirds: International Rescue Club charity Rescue Missions.

To recap, the Thunderbirds: International Rescue Club allows fans to buy digital artwork, gain access to a unique avatar for use in The Sandbox metaverse, plus enter competitions, giveaways, free drops and official merchandise.

In short, it’s all about community, and we want to bring this hive mind together to support multiple good causes around the world, in partnership with ITV Studios.

We’ll be sharing more details of how it works and how you can get involved over the coming weeks, but our goal is simple: To harness the power of the global Thunderbirds fan base to raise money that will impact the lives of people most in need of help.

And, of course, Reality+ can help your brand with its own NFT initiatives – we will handle everything from content creation right through to marketplace deployment and community management as part of a long-term strategic plan. Get in touch with the team today to find out more !


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